Aquafeel Headquarters Inc. d/b/a Aquafeel Solutions

Effective Date: July 7, 2026

Last Updated: July 7, 2026

1. Introduction and Scope

Aquafeel Headquarters Inc. ("Company," "we," "us," or "our") is a North Carolina corporation and the owner and operator of the Aquafeel Solutions brand. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you access or use our websites, mobile applications, customer portal, representative portal, CRM-supported communications, community features, scheduling tools, water treatment products and services, customer support, financing-related workflows where applicable, and any other services we make available under the Aquafeel Solutions brand (collectively, the "Services").

Products and services offered under the Aquafeel Solutions name may be marketed, sold, installed, serviced, or supported by authorized independent subcontractors, dealers, representatives, vendors, or other authorized business partners. This Privacy Policy applies to information collected by or on behalf of Aquafeel Headquarters Inc. and may also apply to information collected through Company-managed systems used by authorized partners.

By accessing or using the Services, submitting information to us, creating an account, communicating with us, opting into communications, or continuing to use any Company website, application, portal, platform, or service, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of information as described in this Privacy Policy. If you do not agree, you must discontinue use of the Services.

2. User Responsibility to Review Policies

Users, customers, representatives, subcontractors, and visitors are responsible for reviewing this Privacy Policy, our Terms and Conditions, SMS/Text Messaging Terms, Cookie Policy, Community Guidelines, and any other policies or notices posted by the Company. Continued use of the Services after policies are posted or updated constitutes acceptance of the then-current policies, except where applicable law requires a different form of notice or consent.

3. Information We Collect

3.1 Information You Provide Directly

·       Name, mailing address, service address, billing address, email address, phone number, and preferred contact method.

·       Account registration information, portal credentials, user role, company affiliation, representative/subcontractor affiliation, and profile details.

·       Service requests, consultation details, appointment preferences, installation information, maintenance requests, warranty-related information, customer support communications, and survey responses.

·       Payment-related information processed through authorized payment processors. We do not intentionally store full payment card numbers unless disclosed in a specific payment notice.

·       Financing or application-related information if you choose to apply for or request financing-related assistance, subject to additional notices or agreements where applicable.

·       Photos, documents, signatures, files, forms, messages, and other content you upload, submit, or transmit through our Services.

·       Information provided by authorized representatives, subcontractors, installers, customer service personnel, or business partners in connection with your inquiry, service, installation, support, or account.

3.2 Information Collected Automatically

·       IP address, device identifiers, browser type, operating system, device type, app version, pages or screens viewed, timestamps, referring URLs, clickstream data, crash logs, diagnostics, and performance data.

·       Approximate location derived from IP address or other non-precise technical data.

·       Usage data related to portal access, community participation, messages, task completion, notifications, scheduling, and system activity.

·       Cookies, pixels, tags, local storage, analytics identifiers, and similar technologies as described in our Cookie Policy.

3.3 Mobile Application Information

When you use our mobile application, we may collect app usage information, device information, push notification preferences, log-in activity, crash reports, diagnostics, and information necessary to provide messaging, scheduling, account, portal, community, document, and notification features. Depending on the features enabled, the app may request permission to access device functions such as camera, photo library, files, notifications, or location. You may control permissions through your device settings, but some features may not function without the required permission.

3.4 Communications and Call/Text Records

We may collect and retain records of communications with you, including emails, SMS/MMS messages, phone call metadata, voicemail, support tickets, chat messages, portal messages, and notes entered by authorized personnel. Where permitted by law, calls may be monitored or recorded for quality assurance, training, compliance, dispute resolution, and business documentation purposes. If a call is recorded, additional notice may be provided as required by law.

4. How We Use Information

·       Provide, operate, maintain, customize, and improve the Services.

·       Respond to inquiries, schedule consultations, coordinate appointments, manage installations, provide maintenance support, and communicate service updates.

·       Create and manage user accounts, permissions, portals, community access, representative access, and customer records.

·       Send transactional, service, support, appointment, account, security, billing, and operational communications.

·       Send marketing or promotional communications only where permitted by law and subject to applicable opt-out rights.

·       Process payments, invoices, refunds, chargebacks, financing-related requests, and business records.

·       Verify identity, prevent fraud, protect user accounts, troubleshoot issues, secure systems, and enforce policies.

·       Analyze website, app, CRM, portal, and campaign performance.

·       Train team members and authorized partners, improve customer experience, and evaluate quality of service.

·       Comply with legal, regulatory, tax, accounting, insurance, contractual, law enforcement, dispute resolution, and corporate governance obligations.

·       Protect the rights, property, safety, and legitimate business interests of the Company, users, customers, representatives, subcontractors, vendors, and the public.

5. Legal Bases and Business Purposes

Depending on the context and applicable law, we process personal information based on one or more of the following: your consent, performance of a contract, steps taken at your request before entering a contract, compliance with legal obligations, protection of rights and safety, and legitimate business purposes such as operating, improving, securing, and documenting our Services.

6. SMS/Text Messaging and A2P 10DLC Disclosures

By providing your mobile phone number and opting into SMS or MMS communications from Aquafeel Solutions, you expressly consent to receive recurring automated and non-automated text messages from Aquafeel Headquarters Inc., doing business as Aquafeel Solutions, and from authorized service providers acting on our behalf. Messages may include appointment reminders, service updates, account notifications, customer support, installation updates, portal notifications, representative communications, marketing messages where applicable, and other business-related communications.

·       Message frequency varies.

·       Message and data rates may apply.

·       Consent to receive marketing text messages is not a condition of purchasing goods or services.

·       You may opt out at any time by replying STOP, END, CANCEL, UNSUBSCRIBE, or another reasonable opt-out request.

·       For assistance, reply HELP or contact [email protected].

·       We do not sell or share mobile opt-in data, SMS consent records, or mobile phone numbers with third parties for their own independent marketing purposes.

·       Opt-out requests may not prevent us from sending legally permitted non-marketing messages, such as certain service, safety, account, transactional, or legally required communications, where allowed by law.

We may maintain records of SMS consent, including phone number, source of consent, date/time, consent language, IP address or device data where available, and opt-out activity for compliance, auditing, and dispute resolution purposes.

7. Email Marketing and CAN-SPAM

If you receive marketing emails from us, you may opt out by using the unsubscribe mechanism included in the email or by contacting us. We may continue to send non-marketing communications related to transactions, appointments, services, accounts, safety, legal notices, or other operational matters. Marketing emails will identify the sender, include appropriate contact information, and provide a means to opt out as required by applicable law.

8. How We Share Information

We do not sell personal information in the ordinary meaning of selling customer lists for money. We may disclose or share information in the following circumstances:

·       Authorized service providers, including CRM platforms, communication platforms, mobile app infrastructure, cloud hosting providers, payment processors, scheduling tools, analytics providers, email/SMS vendors, support tools, cybersecurity providers, accountants, legal advisors, insurance providers, and other vendors that support business operations.

·       Authorized independent subcontractors, installers, dealers, representatives, branch managers, or business partners when reasonably necessary to respond to inquiries, provide services, coordinate appointments, complete installations, provide support, or administer customer or representative relationships.

·       Financing partners, payment processors, credit-related service providers, or lenders if you request financing, payment processing, or related services and provide consent where required.

·       Government authorities, regulators, courts, law enforcement, or other parties when required by law, subpoena, court order, legal process, or to protect rights, safety, and property.

·       Parties involved in a merger, acquisition, restructuring, financing, sale of assets, bankruptcy, or similar corporate transaction.

·       Other users in community, portal, or representative spaces to the extent you voluntarily post, upload, message, or otherwise disclose information within those features.

9. No Sale or Sharing of SMS Consent Data

The Company does not sell, rent, or share SMS opt-in consent data or mobile phone numbers with third parties or affiliates for their own marketing purposes. Mobile opt-in information is used to provide Company communications and to support communications by authorized service providers acting on our behalf.

10. Cookies, Analytics, and Advertising Technologies

We and our service providers may use cookies, pixels, tags, SDKs, local storage, and similar technologies to operate the Services, remember preferences, authenticate users, analyze traffic, measure campaigns, improve performance, and support lawful marketing. You can control certain cookies through browser settings or device controls. Blocking cookies may affect functionality. Additional details are provided in our Cookie Policy.

11. Data Retention

We retain personal information for as long as reasonably necessary to provide the Services, maintain business records, comply with legal, tax, accounting, licensing, regulatory, insurance, warranty, dispute resolution, and contractual obligations, enforce policies, prevent fraud, and protect the Company’s rights and legitimate business interests. Retention periods vary based on the type of information and applicable requirements.

12. Security

We use commercially reasonable administrative, technical, and physical safeguards designed to protect personal information. These safeguards may include access controls, vendor controls, authentication, internal policies, monitoring, backups, encryption where appropriate, and other security measures. However, no method of transmission, communication, hosting, or storage is completely secure. Users are responsible for maintaining the confidentiality of account credentials, using secure devices, avoiding unauthorized sharing of access, and promptly notifying us of suspected unauthorized access.

13. User Content and Community Visibility

If you participate in community features, group spaces, portal messages, chats, comments, posts, uploads, or other interactive features, information you post may be visible to other authorized users depending on the permissions and settings of the relevant space. Do not post confidential, sensitive, financial, medical, or personal information unless necessary and authorized. We may moderate, remove, restrict, or preserve content as described in our Terms and Community Guidelines.

14. Children’s Privacy

The Services are intended for adults and are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete it. Certain states or platforms may impose additional requirements for minors; we will comply where applicable.

15. State Privacy Rights

Depending on your state of residence and applicable law, you may have rights to request access, correction, deletion, portability, restriction, appeal, or information about certain data practices. You may also have the right to opt out of certain targeted advertising, sale, or sharing activities where applicable. To exercise privacy rights, contact us using the information below. We may need to verify your identity before fulfilling a request. We will not discriminate against you for exercising legally protected privacy rights.

California residents and residents of other states with comprehensive privacy laws may have additional rights if the Company meets the thresholds for those laws. Where such laws apply, we will process requests in accordance with applicable requirements.

16. International Users

The Services are operated from the United States. If you access the Services from outside the United States, you understand that your information may be transferred to, stored in, and processed in the United States, where privacy laws may differ from those in your location.

17. Third-Party Links and Services

The Services may contain links to third-party websites, platforms, payment processors, financing partners, social media platforms, app stores, or other services. We are not responsible for the privacy practices, content, security, or policies of third parties. You should review their policies before providing information.

18. Changes to this Privacy Policy

We may modify, revise, or update this Privacy Policy at any time. The Last Updated date identifies the most recent version. Unless a different notice or consent is required by law, continued use of the Services after the updated policy is posted constitutes acceptance of the updated policy. Users are responsible for periodically reviewing this Privacy Policy and related policies.

19. Contact Us

Aquafeel Headquarters Inc. d/b/a Aquafeel Solutions

230 Capcom Ave, Suite 103, Wake Forest, NC 27587

Email: [email protected]